Like the looms that weave our organic jersey, Rue de Tokyo’s Autumn Winter 2019 collection is an endless journey between Scandinavia, Japan and France. Drawing deeply on the founder’s experiences in each region, these three seemingly disparate cultures are connected through the eyes of creative director, David Andersson Sahlin.


Classic ideas are renewed via foreign lenses. Revisited, deconstructed and simplified with a Scandinavian softness. An uncompromising warmth is added with the use of pure cashmere and mohair boucle, destined to comfort the harshest cold of the urban winter.


Silk pyjamas, corduroy suits and trench coats break from Britain when imagined in vivid colours and oversized cuts. Rich burgundy, opulent ivory and Ōtan, Japan’s most imperial shade of Orange, feature heavily throughout, from jacquard to silk to bespoke tartans. All jersey is organic, knitwear hails from Inner Mongolia.

Cashmere scarves and Shetland coats may seem superficially Scottish, until reimagined in hues of soft pink and burnt orange. Shirts, shirt dresses and seersucker suits lighten up dreary winter days with crisp optimism, whilst the finest cashmere and woven jersey bring necessary warmth to anyone’s wardrobe.  



The collection speaks of ongoing travel and movement, yet simultaneously of sophisticated modern comfort. Harmony is found between Japan, Scandinavia and France via a strength in subtle design, a quiet confidence in the use of exceptional materials. 

Ultimately this is a collection to be enjoyed in the city, in the country, by the beach, or in the air.